Annual contest "The Most Popular Product of the Year" is an important event in Lithuania's FMCG Retail world. Every year the most popular (best sales!) FMCG products in different categories are selected. Such Products have an opportunity to name it self "The Most Popular Product of the Year" and use POS materials to communicate it.
Our task was to re-brand "The Most Popular Product of the Year" contest; give New Fresh look and bring it closer to the People.
And this is what we came-up with!
Client: Lithuanian Retailers Association
